How We Rebranded NayaPay Cards for 5M+ Customers in Just 8 Weeks

  • Research

  • Product Design

  • Case Study

  • Rebrand

NayaPay is a fast-growing e-wallet platform that powers everyday payments through VISA. I joined the company in early 2022 as one of the founding members of the design team. Over the past three years, I have led product design across multiple initiatives, taking concepts from research to developer-ready deliverables.

This case study focuses on the complete rebrand and redesign of NayaPay’s cards module, a core feature used by millions of customers.



card-design


Constraints & Team Structure


NayaPay

Product Designers: 3

My Role

Senior Product Designer II Full-time

Team

Product • NPCS Consumer Squad • 14 people

Scope • 8 weeksUser Research • UX Design • UI Design • Prototyping • User Testing • Design System • Documentation • Product Strategy • Handoff



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