Improved CVR, TCR and Card Ordering Rates for 3M+ Users by Redesigning the NayaPay Experience

  • Fintech

  • Case Study

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Overview & Team Structure


NayaPay

iOS • Android

My Role

Senior Product Designer II Full-time

Team

PM, PMO, PO, 2 x Lead Dev, ArchitectConsumer Squad • 14 people

Scope • 8 weeksUser Research • UX Design • UI Design • Prototyping • User Testing • Design System • Documentation • Product Strategy • Handoff



Key Screens on live production build (App Store)


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